Modaprima 74 (Florence, 24th to 26th May 2013), ended at Stazione Leopolda with numbers and an atmosphere of general satisfaction. In 3 days event, there were about 1,700 buyers in total, an increase of 15% (compared with 1,500 in the previous summer), and more than 800 of them came from abroad (15%) from more than 50 countries.
Well even attendance of Italy, with the number of Italian buyers have, in fact, an increase of 16%. For the 150 collections of ready-to-wear clothes and accessories for spring-summer 2014 came positive comments, very interesting business contacts and orders for next season.
“Modaprima confirms the appointment of an international reference for quality fast fashion – says Agostino Poletto, deputy general manager of Pitti Immagine – the number of international buyers in Florence testify, as well as the growing interest of companies to participate (in this issue were 150 collections presented, an increase of 120 per year). Pitti Immagine want to continue to invest in the internationalism of the corridor, and in that sense, the partnership with ICE – Agency for the promotion abroad and internationalization has also been successful in this issue.
Major buyers came from Russia, Belgium, United States, Japan, Hong Kong, Ukraine, China, South Korea and Kazakhstan. and we are also pleased with the number of Italian operators. A growing despite the economic and industrial is not very comforting, a sign of the will of concreteness that characterizes this industry “.
Chiara Lamperti, Lamperti:
“It ‘s the first time that we participate in Modaprima and I am really satisfied. A small fair but concrete, non-dispersive, where customers are genuinely interested in new professional collaborations. Very international contacts, especially for the Chinese market, and Japanese. Excellent layout and organization. ”
NEXT EDITION: 22nd-24th November 2013