Profile: 100% Design 2015
Date: 23 – 26 September
Venue: Olympia London
This September, 100% Design, the UK’s largest design trade show, celebrates its 21st edition at a brand new home, Olympia London. Staged in the dramatic Grand and West Halls, the show will take place across two levels and benefit from natural light, grand architectural spaces, and five distinct sections; from Interiors to Design & Build through Kitchens & Bathrooms, Workplace and Emerging Brands.
With a theme of ‘Design in Colour’, this year’s 100% Design has collaborated closely with trend forecasters WGSN among many others, to bring to life the visual and sensual experience of using colour across interiors and the built environment.
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Highlights from 100% Design
Interiors and Workplace
Interiors will showcase the best in contemporary design from around the world. Design collective Joined + Jointed will debut at 100% Design with a collection of original furniture pieces, while long-term exhibitor Original BTC (above, left) will showcase a mammoth 57 new lighting products, all made in Britain at their own production facilities. An installation by Studio Design UK will explore colour trends for 2016, as selected by trend forecasters WGSN.
100% Design’s Workplace, sponsored by SketchUp, is the only dedicated workplace design show in the UK. Vitra (above, right) return to the show with the UK launch of its new Hack table system by Konstantin Grcic. Steelcase will host a series of themed talks on current workplace trends, issues and solutions.
In the centre of Workplace, and the show, Studio Design UK has devised a stunning Central Bar for 100% Design 2015, working with material sponsors Perspex® Acrylic Brand.
Kitchens & Bathrooms and Design & Build
Kitchen & Bathrooms exhibitor Cosentino Group celebrates the 25th anniversary of its Silestone® quartz surfaces with the launch of a new colour, “Acqua Fracarolli” (above, left), designed by celebrated architect Brunette Fracarolli, also present at the show.
At the heart of Kitchens & Bathrooms is the Half Three Café, a multi-sensory experience of taste, aroma and colour, celebrating a broad selection of tea. The cafe is designed by Daniel Rous of Fabrica, with tea by Twinings.
Design & Build offers a comprehensive resourcing point for Architects & Designers. Sponsoring Design & Build is decorative laminate expert Formica Group, who will showcase their new Plus Colour range. A brand new section within Design & Build, Lighting at 100% Design, will showcase a curated selection of architectural lighting; while interactive installation Mattergarden (above, right) will act as a tactile platform for the exploration of contemporary and future materials.
Representing design talent from around the globe, International Pavilions can be found in Interiors at 100% Design. Pavilions include: Argentina, a showcase of traditional and contemporary craftsmanship from its best designers in the region; Slovenia, everything from innovative chairs and contemporary furniture to smart appliances, homeware and gadgets from some of the countries most exciting designers; and China (above, left), a display of excellent design products from 50 major Chinese cities.
Packed with innovative, fresh ideas, the Emerging Brands section of 100% Design presents the UK’s strongest platform for newly established design talent. Young designers include South Korean Studio EJ, who will bring a new collection of metal sculptural side tables to the show, and North Limited (above, right) which is formed by a group of Icelandic designers who have been exhibiting individually for five years and have teamed up specially for 100% Design.
Talks with 100% Design
Talks with 100% Design this year examines the power of colour. Alongside the visual the programme examines the other senses too – how through touch, smell, sound and taste, our lives can be positively influenced by design to create stimulating environments that improve productivity and creativity while supporting us emotionally. Speakers include Ilse Crawford, Lyndon Neri, Yves Béhar and Winy Maas.
This year’s auditorium has been designed by textile artist and designer Anne Kyyrö Quinn, supported by Camira Fabrics and Lina. A second stage upstairs in Design & Build, The Forum, will also host a full programme of talks, delivering practical advice to designers. The programme will be packed with tips and inspiration for individuals and businesses large and small.
100% Design is open from 23 – 26 September from 10am – 6pm or join us on Thursday 24 September for the 100% Design Late Night, open till 9pm. Entrance is free to trade professionals if you register in advance.
Simply click here to register and print your badge.
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Source: Press release London Design Festival