Laura Pozzi created Laura Pozzi Studio in 2003, a business-focused in styling, interior design, set design, and photo production. Laura herself has the role of stylist, creative director and executive producer in an interior design firm currently located in Follina, Treviso and in Milan. And today, My Design Week brings you an exclusive interview. So keep on reading if you wanna find out more about their vision about interior design.
Aside from being the author of two books about Finnish decorations, she’s taken her 19-year-old career to the max, by mixing her visual moods of design, architecture, and styling into each of her new projects. Her take on projects centers essentially around three main keywords: colors, emotions, and simplicity.
Introducing a top Italian interior designer, Laura Pozzi, who stands out for the most amazing projects, due to her love for the creation of “different forms of projects around design”. With this affirmation, the designer means that she feels an absolute love for the variety and authenticity that design brings throughout every project. She describes herself as a “professional stylist”, being her rule “not having a style but knowing well how to do different styles. You have to study a lot. The glue of all my projects is minimalism, anyway. Less is always more”.
To this day, the interior designer has been creating the most exquisite settings, through different styles, always maintaining the luxurious concept, without a doubt. Of course, to get to this stage of her professional life, she has encountered a few challenging times. “I designed and produced the scenery for a worldwide beverage brand main event, 4 years ago. The project, full of colors, in partnership with some iconic design brands, was easy if it was at the ground zero. It was at the 39th or of a skycraper.. with only an elevator. So I thought it focusing on how to put all props and materials into the elevator, at first. The second difficulty was we had only 24 hours for setting, doing the event and unsetting all”. Through this obstacle or any other that she may find, she managed to power through it all, being absolutely professional.
Laura Pozzi is certain to describe her clients as “younger than me, they are the second or the third generation of their brand. Determined, strong and with a broad vision of the world today”. With that said, the interior designer means that her clients are assertive, pretty certain of what they want and need. The relationship with her audience features a dynamic concept, through “multidisciplinary communication studio so I use to share, with knowledge, my work and what my eyes look every day. I use this since 2008”. With a multidisciplinary communication studio, she’s able to establish a perfect line of communication, capturing her clients.
To feel absolutely fulfilled, Laura Pozzi needs to be “drawing by hand a photo or a communication concept. If it works as a sketch, it will work on stage”. With inspirations such as Lina Bo Bardi, Gio Ponti, Verner Panton. She continues to grow even more professionally, through her fabulous projects. “I am working on different projects and the inspo depends on the language of the brands. Imagine brands as human bodies, they are all different with different needs. I am new in product designing. I started designing wallpapers for London Art Wallpapers in 2016 and some of my creations were so published in these years. Now I just finished my first rug collection For Besana Carpet Lab and I am working on a new challenge: tiles design”. Many enthusiastic things are coming to the way of this interior designer!
Right now, there are many trends that are displayed in the interior design, whether in different styles or locations. The interior designer doesn’t follow trends, so she makes sure to adapt her design identity to each market. “I can’t answer correctly. Trends depend from the market and the target of the client you wanna catch. I think there is so much creativity that you no longer understand what is a trend or what is trash sometimes”.
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